Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli
This study focuses on “Perception towards Service Quality and Impact on Re patronage Intention” and objective is to identify whether the service quality used by Melaka River Cruise give impact towards customer re patronage intentions on Melaka River Cruise. This research is design to determine the s...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28179/ |
| _version_ | 1848806970876755968 |
|---|---|
| author | Mohd Nooh, Norasmah Rosli, Norsyafiqah |
| author_facet | Mohd Nooh, Norasmah Rosli, Norsyafiqah |
| author_sort | Mohd Nooh, Norasmah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study focuses on “Perception towards Service Quality and Impact on Re patronage Intention” and objective is to identify whether the service quality used by Melaka River Cruise give impact towards customer re patronage intentions on Melaka River Cruise. This research is design to determine the suitability of service quality that can help to improve the service of Melaka River Cruise. The questionnaire was distributed randomly of 70 respondents. Based from useful 70 questionnaire analyzed, the service quality has relationship between customer re patronage intentions and Melaka River Cruise can improve their services to influence of the positive cruise experience towards customers. |
| first_indexed | 2025-11-14T22:35:24Z |
| format | Student Project |
| id | uitm-28179 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:35:24Z |
| publishDate | 2013 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-281792020-04-27T03:37:55Z https://ir.uitm.edu.my/id/eprint/28179/ Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli Mohd Nooh, Norasmah Rosli, Norsyafiqah Consumer satisfaction Customer services. Customer relations This study focuses on “Perception towards Service Quality and Impact on Re patronage Intention” and objective is to identify whether the service quality used by Melaka River Cruise give impact towards customer re patronage intentions on Melaka River Cruise. This research is design to determine the suitability of service quality that can help to improve the service of Melaka River Cruise. The questionnaire was distributed randomly of 70 respondents. Based from useful 70 questionnaire analyzed, the service quality has relationship between customer re patronage intentions and Melaka River Cruise can improve their services to influence of the positive cruise experience towards customers. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28179/1/PPb_NORASMAH%20MOHD%20NOOH%20BM%20M%2013_5.pdf Mohd Nooh, Norasmah and Rosli, Norsyafiqah (2013) Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli. (2013) [Student Project] <http://terminalib.uitm.edu.my/28179.pdf> (Unpublished) |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Mohd Nooh, Norasmah Rosli, Norsyafiqah Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title | Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title_full | Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title_fullStr | Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title_full_unstemmed | Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title_short | Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli |
| title_sort | perceptions towards service quality and impact on repatronage intention at melaka river cruise / norasmah mohd nooh and norsyafiqah rosli |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/28179/ |