Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli

This study focuses on “Perception towards Service Quality and Impact on Re patronage Intention” and objective is to identify whether the service quality used by Melaka River Cruise give impact towards customer re patronage intentions on Melaka River Cruise. This research is design to determine the s...

Full description

Bibliographic Details
Main Authors: Mohd Nooh, Norasmah, Rosli, Norsyafiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/28179/