The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, t...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27783/ |
| _version_ | 1848806865216995328 |
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| author | Adam, Norhazlinda Mohd Sukiman, Siti Najihah |
| author_facet | Adam, Norhazlinda Mohd Sukiman, Siti Najihah |
| author_sort | Adam, Norhazlinda |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, there is lack of research on the determinants of factor affecting customer choice of conventional bank. Six determinants are identified which are follows: reliability, convenience, assurance, value added service, accessibility and responsiveness. Questionnaires were distributed to the 150 respondents. The sampling procedure adopted was stratified random sampling. The data obtain were analysed using SPSS 20.0 which involve scale reliability, frequency analysis, descriptive analysis and Pearson Correlation Coefficient. The result indicates that for responsiveness, reliability, convenience, accessibility and value-added service have a moderate significant relationship that influences the customer choice of conventional bank. Moreover, assurance becomes the high significant relationship with the customer choice of conventional bank. This study contributes to the literature on choosing a bank service. The finding achieved in this study will be of interest for bank in order to increase their profitability for long term. |
| first_indexed | 2025-11-14T22:33:43Z |
| format | Student Project |
| id | uitm-27783 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:33:43Z |
| publishDate | 2013 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-277832020-04-22T15:51:28Z https://ir.uitm.edu.my/id/eprint/27783/ The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman Adam, Norhazlinda Mohd Sukiman, Siti Najihah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, there is lack of research on the determinants of factor affecting customer choice of conventional bank. Six determinants are identified which are follows: reliability, convenience, assurance, value added service, accessibility and responsiveness. Questionnaires were distributed to the 150 respondents. The sampling procedure adopted was stratified random sampling. The data obtain were analysed using SPSS 20.0 which involve scale reliability, frequency analysis, descriptive analysis and Pearson Correlation Coefficient. The result indicates that for responsiveness, reliability, convenience, accessibility and value-added service have a moderate significant relationship that influences the customer choice of conventional bank. Moreover, assurance becomes the high significant relationship with the customer choice of conventional bank. This study contributes to the literature on choosing a bank service. The finding achieved in this study will be of interest for bank in order to increase their profitability for long term. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27783/1/PPb_NORHAZLINDA%20ADAM%20BM%20M%2013_5.pdf Adam, Norhazlinda and Mohd Sukiman, Siti Najihah (2013) The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. (2013) [Student Project] <http://terminalib.uitm.edu.my/27783.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions Adam, Norhazlinda Mohd Sukiman, Siti Najihah The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title | The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title_full | The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title_fullStr | The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title_full_unstemmed | The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title_short | The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman |
| title_sort | determinant of customer choice of conventional bank in majlis perbandaran batu pahat, johor / norhazlinda adam and siti najihah mohd sukiman |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions |
| url | https://ir.uitm.edu.my/id/eprint/27783/ |