Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan

The objective of the study is to focus on the 4P’s marketing strategy those apply by Melaka Mall that influence customer purchase intention in Melaka Mall shopping complex (MMSC). Customer purchase intention can be defined as the likelihood that a consumer would buy a particular product resulting fr...

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Bibliographic Details
Main Author: Che Hassan, Nik Nor Shafini
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Shopping centers. Shopping malls
Online Access:https://ir.uitm.edu.my/id/eprint/27478/

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