Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat

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Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat

Purpose – To determine which factors influence the customer while purchase apparel via online medium such ad Instagram, Website and others. Through this research, we will discuss the factors influence online shopping intention towards apparel. Objective – To determine the level of factors influence...

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Bibliographic Details
Main Authors:	Ibrahim, Salbiah, Rahmat, Nurfadilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Clothing trade Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/27042/

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