Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat
Purpose – To determine which factors influence the customer while purchase apparel via online medium such ad Instagram, Website and others. Through this research, we will discuss the factors influence online shopping intention towards apparel. Objective – To determine the level of factors influence...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27042/ |
| _version_ | 1848806671880552448 |
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| author | Ibrahim, Salbiah Rahmat, Nurfadilah |
| author_facet | Ibrahim, Salbiah Rahmat, Nurfadilah |
| author_sort | Ibrahim, Salbiah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Purpose – To determine which factors influence the customer while purchase apparel via online medium such ad Instagram, Website and others. Through this research, we will discuss the factors influence online shopping intention towards apparel.
Objective – To determine the level of factors influence online shopping intention towards apparel. Next is to determine the relationship between perceived risk and perceived technology towards online purchase intention. Last is to identify the most impactful factor between perceived risk and perceived technology towards online purchase intention.
Methodology – A closed-ended questionnaire survey is conducted with sample size of 64 respondents. SPSS is used to find the data reliability, frequencies of data, Pearson Correlation test and Regression Test in order to test all the hypothesis involved and to also answer all the objective present.
Summary of the findings – The results shows significant relationship between perceived risk and online purchase intention |
| first_indexed | 2025-11-14T22:30:38Z |
| format | Student Project |
| id | uitm-27042 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:30:38Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-270422020-04-09T05:12:28Z https://ir.uitm.edu.my/id/eprint/27042/ Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat Ibrahim, Salbiah Rahmat, Nurfadilah Clothing trade Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Purpose – To determine which factors influence the customer while purchase apparel via online medium such ad Instagram, Website and others. Through this research, we will discuss the factors influence online shopping intention towards apparel. Objective – To determine the level of factors influence online shopping intention towards apparel. Next is to determine the relationship between perceived risk and perceived technology towards online purchase intention. Last is to identify the most impactful factor between perceived risk and perceived technology towards online purchase intention. Methodology – A closed-ended questionnaire survey is conducted with sample size of 64 respondents. SPSS is used to find the data reliability, frequencies of data, Pearson Correlation test and Regression Test in order to test all the hypothesis involved and to also answer all the objective present. Summary of the findings – The results shows significant relationship between perceived risk and online purchase intention Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27042/1/PPb_SALBIAH%20IBRAHIM%20BM%20M%2016_5.pdf Ibrahim, Salbiah and Rahmat, Nurfadilah (2016) Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] <http://terminalib.uitm.edu.my/27042.pdf> (Unpublished) |
| spellingShingle | Clothing trade Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Ibrahim, Salbiah Rahmat, Nurfadilah Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title | Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title_full | Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title_fullStr | Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title_full_unstemmed | Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title_short | Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat |
| title_sort | perceived risk and perceived technology influence online purchase intention towards apparel / salbiah ibrahim and nurfadilah rahmat |
| topic | Clothing trade Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting |
| url | https://ir.uitm.edu.my/id/eprint/27042/ |