Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak

Tourism is not only arguably the world's largest industry, it also involves the greatest flows of people on the surface of the earth. It is a major agent of change and as one of the most visible expressions of globalization. Tourists and tourism development affect almost every country. They pro...

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Bibliographic Details
Main Author: Manak, Gua Hui
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2002
Subjects:
Travel and the state. Tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/26930/

Internet

https://ir.uitm.edu.my/id/eprint/26930/

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