The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol

The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol

This research explores the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB). A survey of the intention to purchase Halal fast-moving consumer goods (FMCG) was conducted to...

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Bibliographic Details
Main Authors: Latif, Nur Liana, Zainol, Nurul Farisya
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/26901/

Internet

https://ir.uitm.edu.my/id/eprint/26901/

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