Effect of e-service quality towards customer satisfaction in online shopping among Y Generation at UTeM / Norquzaiman Azhar

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Effect of e-service quality towards customer satisfaction in online shopping among Y Generation at UTeM / Norquzaiman Azhar

In this study, it analyzed the effect of e-service quality towards customer satisfaction in online shopping among Y generation. The number of online retailers in Malaysia has shown a rapid growth in recent years. However, based on previous researcher. The study was gathered using 150 set of question...

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Bibliographic Details
Main Author:	Azhar, Norquzaiman
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Consumer satisfaction Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/26844/

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