Effect of e-service quality towards customer satisfaction in online shopping among Y Generation at UTeM / Norquzaiman Azhar
In this study, it analyzed the effect of e-service quality towards customer satisfaction in online shopping among Y generation. The number of online retailers in Malaysia has shown a rapid growth in recent years. However, based on previous researcher. The study was gathered using 150 set of question...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26844/ |