Challenges of franchising towards its organizational performance at Shah Alam / Muhammad Rizal Roslee

This research aims to investigate the franchising challenges towards organization performance in Shah Alam. Franchising can be described as a practice of using a business models and brand names and using it right for a period of time. It's also known as Anglo-French derived from French, meaning...

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Bibliographic Details
Main Author: Roslee, Muhammad Rizal
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/26807/