Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descri...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26774/ |
| _version_ | 1848806601448751104 |
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| author | Sharib, Mohd Shahrul Affendy |
| author_facet | Sharib, Mohd Shahrul Affendy |
| author_sort | Sharib, Mohd Shahrul Affendy |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are significant relationship between individual’s attitude, perceived behavioral control and knowledge with the purchase intention of ASB 2. However, the finding also shows that there is no significant relationship between financial literacy and purchase intention towards ASB 2. The data was collected from 110 respondents that are customers of ASNB Shah Alam. Next, the findings also stated that perceived behavioral control is the most influencing factor that can influence the purchase intention towards ASB 2. All the findings of this study can be used and improvised in the future in order to get the better results. |
| first_indexed | 2025-11-14T22:29:31Z |
| format | Student Project |
| id | uitm-26774 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:29:31Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-267742020-04-02T02:48:23Z https://ir.uitm.edu.my/id/eprint/26774/ Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib Sharib, Mohd Shahrul Affendy Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are significant relationship between individual’s attitude, perceived behavioral control and knowledge with the purchase intention of ASB 2. However, the finding also shows that there is no significant relationship between financial literacy and purchase intention towards ASB 2. The data was collected from 110 respondents that are customers of ASNB Shah Alam. Next, the findings also stated that perceived behavioral control is the most influencing factor that can influence the purchase intention towards ASB 2. All the findings of this study can be used and improvised in the future in order to get the better results. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26774/1/PPb_MOHD%20SHAHRUL%20AFFENDY%20SHARIB%20%20BM%20M%2016_5.pdf Sharib, Mohd Shahrul Affendy (2016) Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. (2016) [Student Project] <http://terminalib.uitm.edu.my/26774.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy Sharib, Mohd Shahrul Affendy Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title | Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title_full | Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title_fullStr | Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title_full_unstemmed | Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title_short | Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib |
| title_sort | study the factors that influence the purchase intention towards amanah saham bumiputera 2 (asb 2) / mohd shahrul affendy sharib |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy |
| url | https://ir.uitm.edu.my/id/eprint/26774/ |