Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descri...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26774/ |