Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad
The quality of service is described as a function of the distinction between the estimated service and the perception of the real service given to the customer while value for money helps as a predictable element used by marketers and evolve promotion and pricing strategies. As for customer satisfac...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25744/ |