A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25439/ |
| _version_ | 1848806258324275200 |
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| author | Abidi, Mohd Hadi |
| author_facet | Abidi, Mohd Hadi |
| author_sort | Abidi, Mohd Hadi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and Relationship Management will lead to Emotional Intelligence (EI). This paper is to analyze the relationship among the effect of Emotional Intelligence (EI) towards Marketing Effectiveness. Data were obtained from 85 employees in any organization around Malacca. Pearson Correlation analysis has been carried out separately for each of these engagement variables to investigate the relationship towards them and Multiple Regression are done to find the most dominant domain in Emotional Intelligence (EI) that effect to Marketing Effectiveness. The finding indicates that all variables (Self-Awareness, Self-Management, Social Awareness and Relationship Management) have significant relationship towards Marketing Effectiveness and Self-Management becomes the most domains that affect Marketing Effectiveness. |
| first_indexed | 2025-11-14T22:24:04Z |
| format | Student Project |
| id | uitm-25439 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:24:04Z |
| publishDate | 2015 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-254392019-11-12T05:35:28Z https://ir.uitm.edu.my/id/eprint/25439/ A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi Abidi, Mohd Hadi Emotional intelligence. Emotional intelligence testing Marketing Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and Relationship Management will lead to Emotional Intelligence (EI). This paper is to analyze the relationship among the effect of Emotional Intelligence (EI) towards Marketing Effectiveness. Data were obtained from 85 employees in any organization around Malacca. Pearson Correlation analysis has been carried out separately for each of these engagement variables to investigate the relationship towards them and Multiple Regression are done to find the most dominant domain in Emotional Intelligence (EI) that effect to Marketing Effectiveness. The finding indicates that all variables (Self-Awareness, Self-Management, Social Awareness and Relationship Management) have significant relationship towards Marketing Effectiveness and Self-Management becomes the most domains that affect Marketing Effectiveness. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25439/1/PPb_MOHD%20HADI%20ABIDI%20BM%20M%2015_5.pdf Abidi, Mohd Hadi (2015) A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi. (2015) [Student Project] <http://terminalib.uitm.edu.my/25439.pdf> (Unpublished) |
| spellingShingle | Emotional intelligence. Emotional intelligence testing Marketing Abidi, Mohd Hadi A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title | A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title_full | A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title_fullStr | A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title_full_unstemmed | A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title_short | A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi |
| title_sort | study on the effect of emotional intelligence towards marketing effectiveness / mohd hadi abidi |
| topic | Emotional intelligence. Emotional intelligence testing Marketing |
| url | https://ir.uitm.edu.my/id/eprint/25439/ |