The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak
Purpose - To identify how far consumption emotions influenced customer retention. Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship. Practical Implication - This res...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25208/ |
| _version_ | 1848806199068196864 |
|---|---|
| author | Azman, Muhammad Izzuddin Anak, Edward Empaga |
| author_facet | Azman, Muhammad Izzuddin Anak, Edward Empaga |
| author_sort | Azman, Muhammad Izzuddin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Purpose - To identify how far consumption emotions influenced customer retention.
Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship.
Practical Implication - This research will give much contribution to the hotel and resort industry in Kuching to determine what consumption emotions frequently produced by the guests so that they could further strategized their approach to retain their guests and customers.
Originality/Value - This study could change the way the resort management think that the way to retain the guest is deeply connected with the consumption emotions the guest experiencing during their stay at the resort and this study also is a continuous study from the previous researchers.
Keywords - Consumption emotions, customer retention. |
| first_indexed | 2025-11-14T22:23:08Z |
| format | Student Project |
| id | uitm-25208 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:08Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Tourism |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-252082019-08-28T07:00:15Z https://ir.uitm.edu.my/id/eprint/25208/ The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak Azman, Muhammad Izzuddin Anak, Edward Empaga Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Purpose - To identify how far consumption emotions influenced customer retention. Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship. Practical Implication - This research will give much contribution to the hotel and resort industry in Kuching to determine what consumption emotions frequently produced by the guests so that they could further strategized their approach to retain their guests and customers. Originality/Value - This study could change the way the resort management think that the way to retain the guest is deeply connected with the consumption emotions the guest experiencing during their stay at the resort and this study also is a continuous study from the previous researchers. Keywords - Consumption emotions, customer retention. Faculty of Hotel and Tourism 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25208/1/PPb_MUHAMMAD%20IZZUDIN%20AZMAN_EDWARD%20EMPAGA%20ANAK%20MULEE%20T%20HM%2017_5.pdf Azman, Muhammad Izzuddin and Anak, Edward Empaga (2017) The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak. (2017) [Student Project] (Unpublished) |
| spellingShingle | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Azman, Muhammad Izzuddin Anak, Edward Empaga The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title | The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title_full | The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title_fullStr | The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title_full_unstemmed | The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title_short | The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak |
| title_sort | effect of positive consumption emotions on customer retention in resorts in kuching, sarawak / muhammad izzuddin azman & edward empaga anak |
| topic | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations |
| url | https://ir.uitm.edu.my/id/eprint/25208/ |