The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak
Purpose - To identify how far consumption emotions influenced customer retention. Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship. Practical Implication - This res...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25208/ |