A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency per...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25076/ |
| _version_ | 1848806163053805568 |
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| author | Nordin, Khairul Afidah |
| author_facet | Nordin, Khairul Afidah |
| author_sort | Nordin, Khairul Afidah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency performance. MSE is an important promotional event for MATRADE in branding Malaysian services provider globally. Government allocates a huge fund to organize this event. For each edition, about RM1.2mil is injected in MATRADE fund for this program. With hope that this program will increase Malaysian trade performance and Malaysian Gross Domestic Profit (GDP) in future, Malaysian Government committed to penetrate Malaysian services industry in UAE. Including 2011, MSE is now 4 years old in organization. Within this period, the performance and achievement of MSE is quite impressive as it contribute about 1.2% of Malaysian Economic growth. Nevertheless, the performance in term of participation and sales along the years were fluctuated.
This inconsistency shows that MATRADE need to boost its strategy to achieve more participation as well as grabbing more foreign project so that the investment made by government in conducting MSE will benefiting Malaysian at maximum profit. This research will elaborate in details the problems and possible action that may be applied by MATRADE to secure this gold investment of MSE. |
| first_indexed | 2025-11-14T22:22:33Z |
| format | Student Project |
| id | uitm-25076 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:33Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-250762019-09-25T01:47:05Z https://ir.uitm.edu.my/id/eprint/25076/ A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin Nordin, Khairul Afidah Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency performance. MSE is an important promotional event for MATRADE in branding Malaysian services provider globally. Government allocates a huge fund to organize this event. For each edition, about RM1.2mil is injected in MATRADE fund for this program. With hope that this program will increase Malaysian trade performance and Malaysian Gross Domestic Profit (GDP) in future, Malaysian Government committed to penetrate Malaysian services industry in UAE. Including 2011, MSE is now 4 years old in organization. Within this period, the performance and achievement of MSE is quite impressive as it contribute about 1.2% of Malaysian Economic growth. Nevertheless, the performance in term of participation and sales along the years were fluctuated. This inconsistency shows that MATRADE need to boost its strategy to achieve more participation as well as grabbing more foreign project so that the investment made by government in conducting MSE will benefiting Malaysian at maximum profit. This research will elaborate in details the problems and possible action that may be applied by MATRADE to secure this gold investment of MSE. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25076/1/PPb_KHAIRUL%20AFIDAH%20NORDIN%20M%20BM%2011_5.pdf Nordin, Khairul Afidah (2011) A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. (2011) [Student Project] <http://terminalib.uitm.edu.my/25076.pdf> (Unpublished) |
| spellingShingle | Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards Nordin, Khairul Afidah A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title | A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title_full | A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title_fullStr | A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title_full_unstemmed | A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title_short | A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin |
| title_sort | study on fluctuation performance of malaysian servicer exhibition (mse): matrade in focus / khairul afidah nordin |
| topic | Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards |
| url | https://ir.uitm.edu.my/id/eprint/25076/ |