Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

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Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence fema...

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Bibliographic Details
Main Author:	Annuar, Ainol Asyikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Food industry and trade. Halal food industry. Certification Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/24642/

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