Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is pa...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/23586/ |
| _version_ | 1848805779809763328 |
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| author | Ismail, Nurul Syafiqah |
| author_facet | Ismail, Nurul Syafiqah |
| author_sort | Ismail, Nurul Syafiqah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is packaging color, packaging material, design of wrapper and printed information. These studies were focus for population of gen Y in Melaka Tengah. 200 sets of questionnaires were distributed and only 185 were returned. The results from this study found that design of wrapper is the characteristics that give the most impact towards consumer buying behavior. Convenience sampling was the sampling method for this study. The data of correlation and regression was analyzed by using SPSS. |
| first_indexed | 2025-11-14T22:16:28Z |
| format | Student Project |
| id | uitm-23586 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:16:28Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-235862019-03-29T01:53:47Z https://ir.uitm.edu.my/id/eprint/23586/ Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail Ismail, Nurul Syafiqah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is packaging color, packaging material, design of wrapper and printed information. These studies were focus for population of gen Y in Melaka Tengah. 200 sets of questionnaires were distributed and only 185 were returned. The results from this study found that design of wrapper is the characteristics that give the most impact towards consumer buying behavior. Convenience sampling was the sampling method for this study. The data of correlation and regression was analyzed by using SPSS. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. (2019) [Student Project] <http://terminalib.uitm.edu.my/23586.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging Ismail, Nurul Syafiqah Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title | Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title_full | Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title_fullStr | Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title_full_unstemmed | Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title_short | Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail |
| title_sort | consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / nurul syafiqah ismail |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging |
| url | https://ir.uitm.edu.my/id/eprint/23586/ |