Malaysian telecommunication customer voice retaliation from dissatisfied service experience: The mediating effect of negative emotion / Nor Irvoni Mohd Ishar

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Malaysian telecommunication customer voice retaliation from dissatisfied service experience: The mediating effect of negative emotion / Nor Irvoni Mohd Ishar

Understanding customer complaining behaviour is imperative in the current economic condition as it could serve as a signal to the deteriorating performance of any organisation. It is much more crucial for service organisation because customers tend to move from one organisation to another when dissa...

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Bibliographic Details
Main Author:	Mohd Ishar, Nor Irvoni
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Employee motivation Performance standards
Online Access:	https://ir.uitm.edu.my/id/eprint/22119/

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