Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three det...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21834/ |
| _version_ | 1848805345876508672 |
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| author | Faridon, Amira Najwa Fitri |
| author_facet | Faridon, Amira Najwa Fitri |
| author_sort | Faridon, Amira Najwa Fitri |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding. |
| first_indexed | 2025-11-14T22:09:34Z |
| format | Thesis |
| id | uitm-21834 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:09:34Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-218342018-12-26T01:59:51Z https://ir.uitm.edu.my/id/eprint/21834/ Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon Faridon, Amira Najwa Fitri Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding. 2018 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf Faridon, Amira Najwa Fitri (2018) Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon. (2018) Degree thesis, thesis, Uinversiti Teknologi MARA, Melaka. <http://terminalib.uitm.edu.my/21834.pdf> |
| spellingShingle | Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women Faridon, Amira Najwa Fitri Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title | Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title_full | Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title_fullStr | Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title_full_unstemmed | Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title_short | Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon |
| title_sort | breastfeeding awareness among mother in melaka, malaysia / nur amira najwa fitri faridon |
| topic | Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women |
| url | https://ir.uitm.edu.my/id/eprint/21834/ |