Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceive...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21654/ |
| _version_ | 1848805302814638080 |
|---|---|
| author | Azizi, Nur Farah Afiqah |
| author_facet | Azizi, Nur Farah Afiqah |
| author_sort | Azizi, Nur Farah Afiqah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceived ease of use, social influence, perceived enjoyment and facilitating condition. The respondents were students entrepreneur in UiTM Cawangan Melaka Kampus Bandaraya Melaka. The data had been collected from 181 respondents which withdrawn from the total 311 element of population by using simple random sampling method. The method used in this study are reliability analysis, descriptive statistics, correlational analysis and multiple regression analysis by using SPSS software. Thus, Multiple Regression analysis indicates that there are significant relationship between independent variable (performance expectancy, perceived ease of use, perceived enjoyment and facilitating condition) and dependent variable (adoption of social media as a business platform). Regression analysis also reveals that facilitating condition is the most influential factors towards adoption of social media as a business platform. This research are beneficial to Small Medium Enterprise (SMEs) and students entrepreneur to improve their business their business by using social media platform. Besides, Companies Commission of Malaysia and researcher will have the knowledge and data regarding student’s entrepreneur in Malaysia. Consumers will have the advantage to gain knowledge on products sold by student’s entrepreneur in Malaysia. |
| first_indexed | 2025-11-14T22:08:53Z |
| format | Student Project |
| id | uitm-21654 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:08:53Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-216542018-11-16T03:34:13Z https://ir.uitm.edu.my/id/eprint/21654/ Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi Azizi, Nur Farah Afiqah Social aspects. Social marketing Market segmentation. Target marketing Melaka The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceived ease of use, social influence, perceived enjoyment and facilitating condition. The respondents were students entrepreneur in UiTM Cawangan Melaka Kampus Bandaraya Melaka. The data had been collected from 181 respondents which withdrawn from the total 311 element of population by using simple random sampling method. The method used in this study are reliability analysis, descriptive statistics, correlational analysis and multiple regression analysis by using SPSS software. Thus, Multiple Regression analysis indicates that there are significant relationship between independent variable (performance expectancy, perceived ease of use, perceived enjoyment and facilitating condition) and dependent variable (adoption of social media as a business platform). Regression analysis also reveals that facilitating condition is the most influential factors towards adoption of social media as a business platform. This research are beneficial to Small Medium Enterprise (SMEs) and students entrepreneur to improve their business their business by using social media platform. Besides, Companies Commission of Malaysia and researcher will have the knowledge and data regarding student’s entrepreneur in Malaysia. Consumers will have the advantage to gain knowledge on products sold by student’s entrepreneur in Malaysia. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21654/1/PPb_NUR%20FARAH%20AFIQAH%20AZIZI%20M%20BM%2018_5.pdf Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. (2018) [Student Project] <http://terminalib.uitm.edu.my/21654.pdf> (Unpublished) |
| spellingShingle | Social aspects. Social marketing Market segmentation. Target marketing Melaka Azizi, Nur Farah Afiqah Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title | Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title_full | Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title_fullStr | Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title_full_unstemmed | Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title_short | Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi |
| title_sort | factors contributing to the adoption of social media as a business platform among uitm students entrepreneur / nur farah afiqah azizi |
| topic | Social aspects. Social marketing Market segmentation. Target marketing Melaka |
| url | https://ir.uitm.edu.my/id/eprint/21654/ |