Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee

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Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee

Nowadays, globalization without barriers which is the existance of internet that become one of the most effective communication channel had created opportunity for business to get bigger and reduce cost. Furthermore, In this era of globalization people tend to shop more through online platform. The...

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Bibliographic Details
Main Author:	Rozlee, Muhammad Syauqi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21589/

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