The effectiveness of marketing strategy in Bank Rakyat at
Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim

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The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim

This study is based on the research of "The Effectiveness of Marketing Strategy in Bank Rakyat at Jalan Hang Tuah, Melaka". The aim of this study is to identify the most effective marketing strategy that has been implemented in Bank Rakyat at Jalan Hang Tuah Melaka (BR JHTM). The marketing...

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Bibliographic Details
Main Author:	Abdul Rahim, Lilisari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/21456/

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