The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah

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The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah

This project paper focuses on the use of promotional structures of marketing tools made by Danus (M) Sdn Bhd. These tools include advertising, public relation and publicity. Danus (M) Sdn Bhd use such promotional activities to provide the information to the clients customers and clients use them to...

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Bibliographic Details
Main Author:	Hamzah, Azlina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/21393/

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