The effects of marketing mix strategies on car buyers' satisfaction
(a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir

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The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir

The Malaysian Automotive Association (MAA) has forecast car sales to rise slightly this year to 500,000 units from the 490,768 units sold in 2006. Optimism aside, it has to be noted that the vehicle market in Malaysia is at its saturation point, with vehicle ownership penetration rate among the high...

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Bibliographic Details
Main Author:	Mohd Nasir, Mohd Nahar Faiz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Automotive transportation Marketing Market segmentation. Target marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/20910/

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