The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail

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The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail

The purpose of this research is to study the contribution and significance of product strategy towards consumer acceptance: A case study of JKING Sdn. Bhd. in Johor Bahru. This study also wants to analyze the relationships between design and consumer acceptance, to identify the relationships between...

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Bibliographic Details
Main Author:	Ismail, Mohammad Norazham
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumers. Consumer demand. Consumption Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/20888/

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