The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived qual...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/20878/ |
| _version_ | 1848805109296791552 |
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| author | Abdullah, Mohamad Azali |
| author_facet | Abdullah, Mohamad Azali |
| author_sort | Abdullah, Mohamad Azali |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived quality and brand association. The questionnaire was distributed to 100 consumers of Agromas in Kuala Pilah. Convenience sampling was used in this research and data were analyzed using SPSS version 22. The results of the study indicates that there are significant positive relationship between brand equity and purchase intention of Agromas products. The results also shows that brand loyalty has the strongest impact on purchase intention. |
| first_indexed | 2025-11-14T22:05:48Z |
| format | Student Project |
| id | uitm-20878 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:05:48Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-208782018-08-14T03:14:55Z https://ir.uitm.edu.my/id/eprint/20878/ The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah Abdullah, Mohamad Azali Marketing Product management Market surveys. Including brand choice. Brand loyalty High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived quality and brand association. The questionnaire was distributed to 100 consumers of Agromas in Kuala Pilah. Convenience sampling was used in this research and data were analyzed using SPSS version 22. The results of the study indicates that there are significant positive relationship between brand equity and purchase intention of Agromas products. The results also shows that brand loyalty has the strongest impact on purchase intention. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/20878/1/PPb_MOHAMAD%20AZALI%20ABDULLAH%20M%20BM%2018_5.pdf Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. (2018) [Student Project] <http://terminalib.uitm.edu.my/20878.pdf> (Unpublished) |
| spellingShingle | Marketing Product management Market surveys. Including brand choice. Brand loyalty Abdullah, Mohamad Azali The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title | The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title_full | The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title_fullStr | The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title_full_unstemmed | The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title_short | The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah |
| title_sort | influence of brand equity towards purchase intention of agromas product / mohamad azali abdullah |
| topic | Marketing Product management Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/20878/ |