The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim
This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melak...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19565/ |
| _version_ | 1848804801995866112 |
|---|---|
| author | Ibrahim, Muhamad Zaki |
| author_facet | Ibrahim, Muhamad Zaki |
| author_sort | Ibrahim, Muhamad Zaki |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre. |
| first_indexed | 2025-11-14T22:00:55Z |
| format | Student Project |
| id | uitm-19565 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:55Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-195652023-07-31T04:29:03Z https://ir.uitm.edu.my/id/eprint/19565/ The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim Ibrahim, Muhamad Zaki Consumer satisfaction This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19565/2/19565.pdf Ibrahim, Muhamad Zaki (2007) The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim. (2007) [Student Project] <http://terminalib.uitm.edu.my/19565.pdf> (Unpublished) |
| spellingShingle | Consumer satisfaction Ibrahim, Muhamad Zaki The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title | The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title_full | The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title_fullStr | The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title_full_unstemmed | The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title_short | The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim |
| title_sort | relationship of service quality towards customer loyalty at melaka international trade centre (mitc) / muhamad zaki ibrahim |
| topic | Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/19565/ |