Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]

Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limite...

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Main Authors: Razali, Nor Ellyna, Ungku Zainal, Ungku Fatimah, Othman, Mohhidin, Mohamad, Siti Fatimah
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/19516/
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author Razali, Nor Ellyna
Ungku Zainal, Ungku Fatimah
Othman, Mohhidin
Mohamad, Siti Fatimah
author_facet Razali, Nor Ellyna
Ungku Zainal, Ungku Fatimah
Othman, Mohhidin
Mohamad, Siti Fatimah
author_sort Razali, Nor Ellyna
building UiTM Institutional Repository
collection Online Access
description Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limited. Hence, the factors that motivates restaurant in obtaining halal certification and implementing halal management system in the foodservice industries need to be explored. Using a qualitative approach, 15 semi-structured interviews were carried out with halal executives, managers or supervisors from halal certified restaurants. The recorded interviews were transcribed, translated and coded for analysis using Atlas.ti version 7 to identify themes and patterns in the data. The finding of this research shows the customer demand, marketing benefits, external support and pressure, top management commitment and product safety and quality are the motivation factors in implementing halal certificate. This study provides a recent view and knowledge on motivation for implementing halal management system in restaurant industries.
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publishDate 2017
publisher Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
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spelling uitm-195162018-03-12T00:33:20Z https://ir.uitm.edu.my/id/eprint/19516/ Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.] jthca Razali, Nor Ellyna Ungku Zainal, Ungku Fatimah Othman, Mohhidin Mohamad, Siti Fatimah Food industry and trade. Halal food industry. Certification Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limited. Hence, the factors that motivates restaurant in obtaining halal certification and implementing halal management system in the foodservice industries need to be explored. Using a qualitative approach, 15 semi-structured interviews were carried out with halal executives, managers or supervisors from halal certified restaurants. The recorded interviews were transcribed, translated and coded for analysis using Atlas.ti version 7 to identify themes and patterns in the data. The finding of this research shows the customer demand, marketing benefits, external support and pressure, top management commitment and product safety and quality are the motivation factors in implementing halal certificate. This study provides a recent view and knowledge on motivation for implementing halal management system in restaurant industries. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19516/7/AJ_NOR%20ELLYNA%20RAZALI%20JTHCA%20B%2017.pdf Razali, Nor Ellyna and Ungku Zainal, Ungku Fatimah and Othman, Mohhidin and Mohamad, Siti Fatimah (2017) Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
spellingShingle Food industry and trade. Halal food industry. Certification
Razali, Nor Ellyna
Ungku Zainal, Ungku Fatimah
Othman, Mohhidin
Mohamad, Siti Fatimah
Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title_full Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title_fullStr Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title_full_unstemmed Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title_short Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
title_sort halal management system in restaurant operation : identifying the motivational factors / nor ellyna razali...[et al.]
topic Food industry and trade. Halal food industry. Certification
url https://ir.uitm.edu.my/id/eprint/19516/
https://ir.uitm.edu.my/id/eprint/19516/