The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin

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The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin

The purpose of this research was to enhance our understanding on several selected dimensions that influence the acceptance of services through the corporate social responsibilities provided by Bank Rakyat Jasin. The model investigated three major variables that may influence the acceptance of Bank R...

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Bibliographic Details
Main Author:	Kamarudin, Robieahton
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19405/

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