The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin

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The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin

Understanding the relative effectiveness of different media for marketing communications has always been challenging. As for Amanah Saham Nasional Berhad, seminars aggressively had been done all over Malaysia; still the impact toward the number of new investors is disappointing. Recently they have o...

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Bibliographic Details
Main Author:	Jamaluddin, Junainah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19072/

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