The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil

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The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil

In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, the New Straits Times (NST) had used almost all their strategies to promote Newspaper in Education (NiE) to the public especially teach...

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Bibliographic Details
Main Author:	Jamil, Fara Arnizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/19016/

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