The effectiveness of service quality performed by The New Straits Times Press (Malaysia) Berhad towards customer satisfaction / Asmahani Aminudin

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The effectiveness of service quality performed by The New Straits Times Press (Malaysia) Berhad towards customer satisfaction / Asmahani Aminudin

Customer nowadays rates service quality as the thing that they seek in most service industry. The service quality later leads to high customer satisfaction. Customer satisfaction is crucial to the survival of any business organization. However, service failures are often unavoidable due to human and...

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Bibliographic Details
Main Author:	Aminudin, Asmahani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/18978/

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