Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin

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Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin

This exploratory research was carried out to obtain information about the values of benefits GRADS Programme and the perceived satisfaction of GRADS service quality from the GRADS members' point of view. The study was based on simple random sampling method using GRADS members as their sample. H...

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Bibliographic Details
Main Author:	Salehuddin, Afini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Customer services. Customer relations Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/18959/

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