The effectiveness of enrich promotional activities in creating customer loyalty by Malaysia Airlines / Norfiza Yaakob

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The effectiveness of enrich promotional activities in creating customer loyalty by Malaysia Airlines / Norfiza Yaakob

The Airline' Loyalty Programme, Enrich, has been reviewed with product enhancements of marketing and promotional activities to increase membership numbers and enhanced loyalty towards Malaysian Airline. Enrich Programme targeted 1.5 million of customers enrolled with their programme and had don...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/18535/

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