The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes

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The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes

Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the d...

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Bibliographic Details
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 1996
Online Access:	https://ir.uitm.edu.my/id/eprint/16741/

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