Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali

QR Code

Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali

In modern economics, service sector plays significant role side by side manufacturing and other sectors. Banking sector performs its activities economically and socially in a country especially in the developing country such as Malaysia. In the banking industry, a customer can be defined as a user o...

Full description

Bibliographic Details
Main Authors:	Mohamad Nasir, Nur Fatin Atiqah, Razali, Norul Khairunnisa
Format:	Student Project
Language:	English
Published:	Faculty of Administrative Science and Policy Studies 2013
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/15212/

Similar Items

Dimensions of sports and recreational service quality influencing member satisfaction at Ara Muay Thai gym / Nellisa Nursyafira Mohd Fadzli, Fatin Nur Farisha Mohd Razali and Nor Norita Japri
by: Mohd Fadzli, Nellisa Nursyafira, et al.
Published: (2020)

A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
by: Ramli, Ida Aziaty
Published: (2008)

The influences of service quality dimension towards customer satisfaction at Takaful Company in Malacca / Norhayu Mohd Razali
by: Mohd Razali, Norhayu
Published: (2015)

Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad
by: Mohd Saad, Norsaliza
Published: (2006)

Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak
by: Abd Razak, Nor Fatin Amirah
Published: (2015)

Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.
by: Rochin Demong, Nur Atiqah, et al.
Published: (2016)

A study of factors that influence the hand phone purchase among teenagers in Kota Bharu (case study of secondary school) / Fatin Nabila Mazlan
by: Mazlan, Fatin Nabila
Published: (2014)

A study on customers’ perception towards service quality of main counter at SSM Melaka / Noormaslifah Zainuddin
by: Zainuddin, Noormaslifah
Published: (2009)

Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
by: Kassim, Kamarul Farid
Published: (2010)

A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
by: Mohamed Rodwan, Nurhidayah
Published: (2008)

Factor contribute to SOCSO’S service quality: a study on Tesco Bandar Melaka employee / Mohd Hilmi Mohd Nasir
by: Mohd Nasir, Mohd Hilmi
Published: (2011)

Determining the main factors that influence for the tourist’s revisit intention in Melaka
by: Omar, Siti Nazriyanisofea, et al.
Published: (2019)

A study of service recovery of customer complaint at Telekom Malaysia Berhad ™ in Kota Bharu / Fatin Nadhirah Ahmad Shafien
by: Ahmad Shafien, Fatin Nadhirah
Published: (2014)

A study on customer satisfaction in using the TMTOUCH services provided by Telekom Cellular Sdn. Bhd. around Malacca area / Noor Affendy ldris
by: ldris, Noor Affendy
Published: (2001)

A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid
by: Halid, Khairunnisa
Published: (2006)

A study on performance analysis at counter service: A case study at Employees’ Provident Fund (EPF) of Kota Bharu / Nik Nur Fatin Fatihah Sapri
by: Sapri, Nik Nur Fatin Fatihah
Published: (2015)

Factors influencing the effectiveness of The New Straits Times Press (M) Bhd Kuantan branch's distribution system / Anis Nadia Ismail
by: Ismail, Anis Nadia
Published: (2007)

Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
by: Mohd Sefian, Muhammad Nur Ikhsan
Published: (2009)

Exploring the communication gaps factor affecting the service delivery: a case study in Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch / Tengku Hilmi Tengku Abdul Kadir and Muhammad Haniff Muhammad Kamal
by: Tengku Abdul Kadir, Tengku Hilmi, et al.
Published: (2010)

A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
by: Ishak, Siti Aisyah, et al.
Published: (2013)

Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin
by: Mohd Sabaruldin, Anis Sabrina
Published: (2006)

A study on the customer satisfaction toward agent services at MCIS Zurich Melaka Branch / Nor Asmarina Abu Bakar
by: Abu Bakar, Nor Asmarina
Published: (2011)

Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
by: Lian, Farino Santani
Published: (2009)

The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
by: Yahaya, Ielda Suraya
Published: (2009)

A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat
Published: (2007)

The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah
by: Abdullah, Norshafina
Published: (2007)

The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
by: Masor@Mansor, Nur Hazwani
Published: (2007)

Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli
by: Ramli, Nurfaiza Nazura
Published: (2008)

Electronic government maturity stage, user’s adoption and user’s satisfaction level / Mas Anom Abdul Rashid
by: Abdul Rashid, Mas Anom
Published: (2012)

The influence of service delivery failures, service recovery and perceived values on customer behavioural intentions in Malay restaurants / Zulhan Othman
by: Othman, Zulhan
Published: (2015)

The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
by: Kamarudin, Robieahton
Published: (2008)

An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
by: Kasim, Roszianah
Published: (2006)

The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen
by: Abu Zaireen, Nadiah
Published: (2013)

The Doctoral Research Abstracts: modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah
by: Abdullah, Noordini
Published: (2016)

The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias
by: Alias, Zuraini
Published: (2017)

Supplier selection decision support model: a case study of giant hypermarket in Selangor / Raja Nazim Raja Abdullah
Published: (2016)

The effect of leadership styles towards person organization fit among teachers in Sekolah Kebangsaan Batu Laut / Nur Shuhada Adzam Yukhairiz
by: Adzam Yukhairiz, Nur Shuhada
Published: (2017)

Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman
by: Abdul Rahman, Nor Irwani
Published: (2015)

Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah
by: Lee Abdullah, Qistina Donna
Published: (2014)

Factors that lead to customer satisfaction towards online banking / Nur Shafeeka Jailani and Wan Nur Dini Sabrina Wan Azmi
by: Jailani, Nur Shafeeka, et al.
Published: (2018)

Cannot write session to /tmp/vufind_sessions/sess_he0dqnp38t25a5rl2391g3svp2