A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

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A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research fr...

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Bibliographic Details
Main Author:	Anak Bujang, Falicia Injong
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Malaysia Advertising Social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/13127/

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