Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]

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Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]

This study attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and their influence on performance and intention to remain in the network and eventually manage the franchise network f...

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Bibliographic Details
Main Authors:	Abdullah, Firdaus, Alwi, Mohd Rashidee, Voon, Boo Ho, Lee, Nagarajah
Format:	Article
Language:	English
Published:	Institute of Research, Development and Commercialization (IRDC) 2008
Subjects:	Customer services. Customer relations Franchises (Retail trade)
Online Access:	https://ir.uitm.edu.my/id/eprint/13050/

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