(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen

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(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen

An organization undertaking competitive actions possesses different "reputations" that vary in terms of their perception among stakeholders. This paper is about perception, that is, how do viewers come to perceive an organization in a certain way. We review the processes of reputation and...

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Bibliographic Details
Main Authors:	S. Dugal, Sanjiv, H. Roy, Matthew, Eriksen, Matthew
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2002
Subjects:	Organization Corporate image
Online Access:	https://ir.uitm.edu.my/id/eprint/11436/

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