Determining mission statement effectiveness from a fit perspective

The purpose of this paper is to study the relationship between the organization's mission statement and its outcomes from a fit perspective in the alignment of the organization's structural and cultural elements. Based on an extension of Campbell's (1991) mission model by combination...

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Bibliographic Details
Main Authors: Toh, Seong-Yuen *, Koon, Vui Yee*
Format: Article
Published: 2017
Subjects:
Online Access:http://eprints.sunway.edu.my/706/