Customers' online channel switching behavior: the moderating role of switching cost

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Customers' online channel switching behavior: the moderating role of switching cost

Bibliographic Details
Main Authors:	Pourabedin, Zahra, Yeoh, Sok Foon , Chatterjee, Rajat Subhra, Ho, Jessica Sze Yin
Format:	Article
Language:	English
Published:	International Information Institute 2016
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/637/ http://eprints.sunway.edu.my/637/1/ZZ%20Zahra%20Yeoh%20Chatterjee%20%20Ho%20%282016%29%20Deposited%20version.pdf

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