Customers' online channel switching behavior: the moderating role of switching cost
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Information Institute
2016
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/637/ http://eprints.sunway.edu.my/637/1/ZZ%20Zahra%20Yeoh%20Chatterjee%20%20Ho%20%282016%29%20Deposited%20version.pdf |