Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley

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Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley

The intention of this study is to determine the perception of students in evaluating the effectiveness of website branding for institutions of higher learning (IHLs). In addition, it is also to measure the effectiveness of website branding and the important role it plays as a medium in branding for...

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Bibliographic Details
Main Authors:	Wee, Vincent Eng Kim , Wee, Vivien Mui Eik
Format:	Article
Language:	English
Published:	Sunway University 2014
Subjects:	HF Commerce LB2300 Higher Education
Online Access:	http://eprints.sunway.edu.my/397/ http://eprints.sunway.edu.my/397/1/SAJ_10_2014_22-35.pdf

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