Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
The commercial fitness industry is booming in Malaysia and the competition that has built up means it is becoming more difficult to entice new members to fitness establishments. This research investigates the needs of those who are engaging with the services of these commercial fitness operators and...
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| Format: | Article |
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Taylor & Francis for Korean Scholars of Marketing and Yonsei University
2015
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| Online Access: | http://eprints.sunway.edu.my/324/ |