The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement

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The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement

Practices of using celebrities as spokespeople for commercialized products are continuously favoured toward the effort of marketing and positioning. The popularity of celebrity advertising is founded upon advertiser’s belief on message credibility by well-known personalities to achieve greater atten...

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Bibliographic Details
Main Authors:	Ong, Zu Qian , Ong, Derek Lai Teik
Format:	Article
Language:	English
Published:	International Foundation for Research & Development 2015
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/321/ http://eprints.sunway.edu.my/321/1/Information%20Management%20and%20Business%20Review%207%284%29%202015.pdf

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