The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement
Practices of using celebrities as spokespeople for commercialized products are continuously favoured toward the effort of marketing and positioning. The popularity of celebrity advertising is founded upon advertiser’s belief on message credibility by well-known personalities to achieve greater atten...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Foundation for Research & Development
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/321/ http://eprints.sunway.edu.my/321/1/Information%20Management%20and%20Business%20Review%207%284%29%202015.pdf |