Pre-purchase behaviour: Is there a cognitive dissonance?

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Pre-purchase behaviour: Is there a cognitive dissonance?

The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also ana...

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Bibliographic Details
Main Authors:	Gan, Chin Chuan *, Ding, Hooi Ting
Format:	Article
Language:	English
Published:	AENSI Publisher 2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/272/ http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf

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